co-working, presentations

How collaborative work is changing how companies engage with their customers, staff, partners, and community…

From my writeup about my panel at the upcoming PSFK Conference in New York:

“Collaborative co-working is putting more people on the creative “edges” of workgroups by fostering informal but vocationally relevant peer to peer interaction across boundaries of bureaucracy, organization, and in the case of NASA with Second Life, physical geography. Cultural cross-pollination results, making organizations more contextually aware, nimble, and responsive. It’s Biz Stone’s (Twitter founder) “crushed ice theory” at work– with more surface area, the crushed ice melts faster. Co-working exposes more surface area within an organization, melting bureaucracy away and generating creative juice from the meltwater.”

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